NEW: Independent Trader Rocco Pendola on Seeking Alpha has Sell on Apple (AAPL).

SUMMARY: Independent Trader Rocco Pendola in an article on Seeking Alpha has a bear call on Apple. He is concerned that the trail blazing computer company will lose its way now that Steve Jobs is gone. He does not expect the bottom to fall out right away, but over the next 6 to 18 months Pendola is concerned that AAPL will not respond as effectively as previously to competitive challenges.

STOCK PRICE: $570.80 at open.  Click for latest Yahoo Price.